NYX pilots new social commerce tech with TrillerTV makeup ...
2021-7-8u2002·u2002Dive Insight: With NYX's live makeup challenge, the makeup brand is helping to debut a new shopping capability on TrillerTV. The move follows a December activation in which NYX revealed a spring collection through Triller and Snapchat. It included a virtual concert and augmented reality (AR) pop-up shop on Triller, continuing a year-old partnership between the …
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